David Parker blogs on Italian consumerism, brands, behavior, and habits.
Tuesday, November 23, 2010
Daygum
Daily protection against root canals
Italians use English in the most unusual way, particularly when it comes to naming brands. An excellent example is the popular chewing gum “Daygum”. I’m quite sure the titans of the chicklet industry never paused to brand a stick of gum according the time of day or night. Nor have they ever promoted chewing gum as a means of daily “protection” against tooth decay. All this aside, Daygum is a marvel, preventing plaque, decay and bad breath. It’s gum to be chewed daily as a means of dental hygiene. It can be purchased in blister packs or 5.90 euros will get you a baby jar size each with 75 “confetti”, pieces. Great tasting too!
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